Automated Impression Metric (A.I.M.)
Ohh Media's fully integrated AIM (Anonymous Impression Metric)
software, licensed through Cognovison, an
Intel of Canada company, is an audience measurement system that has been optimized for use in digital signage networks.
Using proprietary face detection and tracking technology, viewers' faces
are captured by digital optic devices. Our
integration of the AIM system within our digital signage network
adds powerful metrics and functionality to your
TouchCierge. For privacy purposes, the AIM system is designed to ensure that
the data detected and aggregated cannot be associated or otherwise linked with any specific individual. No personally identifiable information
is ever collected, as the system ensures only anonymous data is aggregated to provide meaningful metrics.
Ohh Media's integrated AIM platform empowers your business by providing business intelligence that allows you to understand the following audience characteristics for your displays:
- Actual Impressions - The number of people who look at your signage each day
- Exposure - The average length of time an individual looks at your signage
- Time of Impression - The breakdown of the number of impressions by time of day
- Anonymous Demographics - Demographics of your audience (gender and age range)
